Oat is a cereal crop like wheat, barley, rye, maize, rice and others. It is grown mostly in the temperate regions of the World, and most of the production is used for animal feed. However, a steadily growing proportion of the oat crop is being used for human consumption. Oat has several health promoting properties: it contains, for example, a dietary fibre known as betaglucan that is beneficial to gut health and has a scientifically proven effect of lowering blood cholesterol levels (COMMISSION REGULATION (EU) No 1160/2011) and contributing to the reduction of rising blood glucose levels after a meal (COMMISSION REGULATION (EU) No 432/2012). Oat is also a crop that requires very little input of fertilizers and pesticides compared to other cereals. Oat has an enormous potential to contribute to human and planet well-being, and we are here to make that happen!